LEAD MAGNET PLAYBOOK
Facebook Group Resource List Lead Magnet: Ideas & Funnel
Use a resource list to give new group applicants a specific, useful reason to opt into an owned follow-up channel.
Why this format works
A resource list is curated tools or references. Curation can save members research time while creating a clear reason to opt in. The incentive should be tightly related to the reason a person requested to join.
Membership-question angle
Keep the invitation explicit: describe the resource list, ask whether the applicant wants it, and request an email only for the stated delivery/follow-up purpose. See membership-question examples and strategy.
Delivery workflow
Store the applicant’s answer and email in a consistent system, deliver the promised resource, then segment follow-up based on the context they provided. The email-capture guide covers the handoff.
Automation opportunity
If volume makes manual copying impractical, connect the workflow to Google Sheets and an automation layer. Group Convert is one tool in this category; see the alternatives guide before choosing.